If you have an active SEO blog, chances are you already understand the importance of business blogging. But do you know how to enhance and optimize your blog posts which bots can easily find and rank your blog?
The fact is, most bloggers miss the opportunity of their blogs which yields marketing potential.
A recent study by blogger.com shows that 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year!
This study shows the importance of fresh and relevant content and practising basic optimization for the blog post.
Here are five killer search engine optimization (SEO) tips to help get your blog to stand out.
Do Your Research:
The keyword is the main thing when it comes to SEO. It is most important for on-page optimization. Including the short tail, long tail and relevant keywords automatically boost your blog post.
There are numerous tools and techniques available for finding the best-suited keywords for your business. Tools like Google Ads Keyword Tool and semrush.com allows you to find keywords related to your topic.
Utilize Keywords Throughout Your Post:
After picking the keywords, it is imperative to place them in the appropriate position to get maximum organic reach.
Did you know the appropriate positions? They are
- Title
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
Remember, Don’t engage in keyword stuffing, which is the act of filling your content with so many targeted keywords that it becomes difficult to read. Not only will this irritate your blog followers, but it will also get you penalized by Google.
Optimize Your Images:
Whenever you upload a photo to your blog, include your keywords in the alt tag (i.e.) description of the image. It helps the user recognize the image even though the browser failed to load it due to poor internet connection or other issues.
Reference Others With Links:
Include a link to another blogger or article in your blog post for referencing information. It is considered good blogging practice as well as you also receive a link back.
Quality links are a valuable asset for any site looking to rank higher in SERP.
Being Active on Social Media:
Being active on social media like Facebook, Twitter, Google+, or other social media sites is a great way to engage with your audience.
Social media is considered a ranking signal. So it is recommended to promote your blog on social media sites.
By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.
Being up to date is a crucial task for SEO. However, KVN Promos, an SEO company in Chennai providing SEO best practices at high standards with its expert team.
