Choose right channel to generate sales:
You cannot find a market for ice cream in Himalayas. More than knowing the product, you should know where to market them. Find all the right channels, do not ever waste time on dead ends. Fix the channels and constantly keep trying. You would definitely get water once you have started digging in the right place.
Tracking lead generations to sales:
One should also keep a track on the leads they get. People fail to do that and lose many valuable prospects. You have to track the leads, work meticulously and try to convert them into customers. The more the conversion the better the company becomes.