Regular promotional activities:
You have to be constantly on the news for people to know you . As there are lots of new people springing from each and every corner. People tend to forget, so if you want to stay in their minds you have to be constantly visible which could be possible only if you continue with all the promotional activities . Never stay out of their minds.
Sustain the maximum reach:
You are going to reach a huge number of people that is for sure but reaching is not a big deal. You convert them too but the most important thing to do which many never care about is to sustain them .most companies fail at this, they convert them once and just ignore them having no idea about the blunder they are doing . Never make that mistake, sustain your customers, make them happy and they will avail your services again and will always refer you.
Allocating budget for promotions:
Never ignore promotional activities. Allocate a decent budget every year for that . It’s never an expenditure gone wrong, it always brings in huge prospects. It’s a wise investment so never ever compromise on that as if not done properly it could create a dent in the company.