Locate your prospects:
You have to know where to dig for the treasure, if not you are going to dig everywhere without results. Locate the prospects, target them and work on them. You are not going to gain anything if you are looking for a shark in a desert.
Your website should have lead capturing form, blog, call to action buttons and as much possible.
Collect hidden prospects:
Everything can’t be visible to the naked eye but this can never be a statement said in a company, especially by the marketing departments. Few prospects are easily visible in front of your eyes, for some you have to search smart. One should need hidden prospects too as sometimes they could be a huge changer so one should be like hawks when it comes to prospects. Best option do find hidden prospects is to do email marketing regular. Never mind about open or click rate but do it regularly and reputation will increase to bind hidden leads
Right choice to target on prospects:
Once you have found the prospects you have to approach them. Before approaching them you should ask question yourselves why should they listen to you ? Why they should avail your services and a lot more. Create a unique, standout approach and execute them. Set yourselves apart from other regular marketing people. You have to devise a plan in such a way that they can’t refuse the offer you make like showing corporate videos, client testimonials.