Every opportunity you have to syndicate your content and increase your visibility is valuable.
Your social media networks are just new channels for your brand’s voice and content.
This is important because it simultaneously makes you easier and more accessible to new customers, and makes you more familiar and recognizable for existing customers.
More Opportunities to Convert.
Every post you make on a social media platform is an opportunity for customers to convert.
When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
Higher Brand Authority
Interacting with your customers regularly is a show of good faith for other customers.
When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates.
The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.
Increased Inbound Traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for.
Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Decreased Marketing Costs
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.
Six hours is not a significant investment for a channel as large as social media.
If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts.
Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course).
Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
Better SEO Rankings
SEO is the best way to capture relevant traffic from search engines,
Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media.
As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
That means if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Improved Customer Insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.
For example, you can monitor user comments to see what people think of your business directly.
You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content.
You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
These are some basic benefits of Social media optimization(SMO) and Social media marketing (SMM).